Fleets, Government and Corporations

GOFAR has conducted extensive research trials with government, industry bodies and corporations to assess the efficacy of its real-time driver feedback system.

Data from these trials have consistently demonstrated that GOFAR is able to help drivers improve their driving and cut costs associated with driving, such as fuel usage, emissions and wear and tear.

A 2018 trial involving 1,000 drivers aged under 25 was conducted by the State Insurance Regulatory Authority (SIRA) in conjunction with the NSW Centre for Road Safety to explore the potential for GOFAR’s telematics to help improve the safety of young drivers.

Results from the SIRA trial showed that the participants recognised and corrected risks like speeding.

Contact us to explore the potential for GOFAR’s in-car technology and real-world data to assist your organisation with its road safety and compliance goals.

Research Trials

Trial 1: Internal

  • 16 drivers drove the same car around the same urban track once with no feedback and once with GOFAR + Ray
  • GOFAR proved intuitive and easy to learn
  • 14 of the 16 drivers improved.
  • The average improvement on fuel economy was 15.7%
  • Average speed rose 6% (from 14kph to 14.8kph) but peak speeds reduced and idling reduced.
  • RPM was reduced by 8% from 1256 to 1189 – indicating a changed driving style.
  • Braking events recording over -0.2G force were halved.
  • The trial covered 60km

Trial 2: Greenfleet

  • 4 Greenfleet employees used GOFAR for 2 months. They drove with no feedback for the first month to establish a baseline and then used GOFAR and Ray to get feedback on their driving in the second month.
  • One driver improved fuel economy by 34%, one by 26%, one by 10% and one by 5%.
  • The average improvement was 19%.
  • The trial covered 12,000km

Trial 3: Uber trial

  • 3 Uber drivers drove with GOFAR for two months. For the first two weeks, we measured but did not give any feedback. In the final 6 weeks, we gave feedback from GOFAR once the baselines had been established. The trial included one diesel, one petrol and one hybrid.
  • The average improvement on fuel economy was 8.7% on predominantly urban stop-start driving.
  • The trial covered 24,000km

Trial 4: UK Insurer

  • 18 staff members used GOFAR in their personal cars for 2.5 months.
  • They drove with no feedback initially and then after 4 weeks, the Ray was turned on.
  • The average fuel saving was 10.81%
  • 100% of users set up the device on their own with no assistance. It was universally reported as easy to do so.
  • 60% reported they would pay to use the product in their car.
  • 55% reported GOFAR had improved their driving, 35% thought not and 10% were not sure.
  • According to the insurer’s report, “The driver group were impressed with how easy the OBD was to install and the aesthetics of the Device”.
  • 75% of respondents would be happy to install GOFAR as part of a telematics reward programme
  • 70% of respondents found the information provided by Ray and the app useful.
  • The trial covered 26,000km

Trial 5: Australian Roadside Assist provider

  • 3 staff members trialled GOFAR driving first without GOFAR to establish a baseline and then with GOFAR to see the effect of feedback.
  • A 2% improvement in the economy was targeted. 6.3% was achieved (with the best improvement of 15.3% over 3 months)
  • The trial covered 8,000km
  • 24.7% reduction in harsh braking events per 100km
  • 10.9% reduction in heavy acceleration events per 100km

Trial 6: News Corp Trial

  • GOFAR was installed in 2 pool cars to see if they were treated with greater respect.
  • Drivers were informed the cars were part of a pilot in the baseline phase and during the phase when feedback was turned on.
  • Harsh braking events were reduced significantly and fuel costs were reduced by 22%.
  • One car had a traffic incident during the trial and we were able to plot out what happened to help the insurance claims process.

Trial 7: Single driver, long commute

  • This was a long term trial with one driver to assess ongoing improvement on a single journey.
  • Over 52 commutes from home to work, fuel economy improved from an initial 5.4 L/100km to an impressive 4.9 L/100km

Trial 8: NSW Government Young Driver Pilot

  • 1,000 young drivers were randomly split into two groups of 500 each.
  • GOFAR was used to measure both groups but One group received feedback from GOFAR and the other group did not.
  • Drivers received GOFAR’s efficiency algorithm feedback and additional feedback that indicated to the driver if they were speeding above the local limit.
  • If they were the Ray display unit glowed red. If not it stayed blue.
  • The group receiving speed feedback reduced major speeding by 40% and on average as driving 3% slower than the control group.
  • Even small differences in speed can be very significant and if everyone in Australia drove like the control group, 100 fewer traffic fatalities would be expected, every single year.
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