GOFAR Editorial Policy

Policy Purpose

Our team at GOFAR comprises dedicated industry experts and professional writers intent on delivering reliable and honest information.

This policy serves to establish guidelines and adhere to recognised industry standards for the creation and publication of relevant content.

As a result our team delivers fact-driven information, which includes statistics, that enhances the user experience of our high-quality telematics products.

Editorial Integrity

Every bit of content published by GOFAR is the result of diligent research, relevant writing expertise and practical industry knowledge.

Our team prides itself on credible content attained through research and product know-how. We make every effort to maintain human relevance in a space increasingly characterised by AI.

We ensure all information is regularly reviewed and updated to stay relevant with new telematics data, statistics and facts.

Additionally, we generate and share unique insights on the two topics of Emissions Reduction and Enhanced Road Safety.

We are able to do this based on aggregated and anonymised statistics from our high-precision telematic network.

Editing and Fact-checking

GOFAR’s technical experts work closely with our content writers to ensure the credibility of information published on our platforms.

Content is reviewed and edited with particular attention to the coherence of facts so our customers can be sure that all published information is legitimate.


We collect data and information from verified sites, including government platforms.

We ensure our information is concise, transparent, fair and compliant with relevant Australian laws, making our content a telematics source that can be trusted.


The telematics industry is large and varied, so naturally, diversity, inclusivity and minority representation are integral to our high publishing standards.

To this effect, we welcome diverse opinions and reasonable rebuttals to our published content.

We encourage any readers who come across any form of bias, discriminatory language, or erroneous content to use our well-established, transparent process for rebuttals, which is detailed below:

  • Rebuttals should identify the article in question and be directed to our editorial team.
  • Our editorial team will review the article for defamation, incorrect information, or offensive viewpoints and handle it accordingly.
  • Should there be a need to amend the original article, the editorial team will publish the amendment and identify it as such alongside the original content, in line with our transparency policy.
Plagiarism and Copyright

Plagiarism is strictly prohibited.

We only publish content that has had thorough fact-checking and has been written by our technology experts or approved writing professionals.

Our team adheres to rigorous copyright laws by taking the appropriate steps and obtaining permission before using third-party materials.

Customer Privacy and Security

Running a telematics business requires that we collect and store some personal information so that we can deliver our service to our customers. Personal information is not shared elsewhere.

We will, on occasion, write on insights and trends but this only ever uses aggregated network data and is summarised only at the group level.

Our writers adhere to best practices and industry standards by complying with legal and ethical systems related to personal data use and exercising open access policies.

All information is handled with utmost privacy and sharing of personal data is strictly prohibited.

Customer Engagement

Through years of telematics and customer care experience, we know customer feedback is the best way to further our development and improve our service.

We encourage all our users to provide honest and unbiased reviews, which we publish on our platforms and regularly monitor to ensure we remain innovative.

Our editorial team may occasionally read, use and publish these reviews in their entirety or not, in support of pertinent articles. The reviews will not be edited in any way that alters the original content.

Code of Conduct

We take pride in our product, so all information we release is integral to our service and has been attained by credible means.

Violation of this editorial policy will attract consequences, such as, but not limited to:

  • Suspension
  • Content removal
  • Disciplinary hearing
  • Dismissal of contract

Review and Revision

This Editorial Policy serves as a guideline for integral content.

We regularly revise it to stay up-to-date with industry trends and to maintain a healthy relationship with our customers and employees.

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