Press & Reviews

14 July 2023 Forbes interviewed us on lessons for leaders in the context of sustainability.  Our main take out is that saving the world works better when you also help your customers save time and money (especially time). To read the article visit https://www.forbes.com/sites/sallypercy/2023/07/14/what-can-leaders-learn-from-sustainability-entrepreneurs/?sh=587a35942ae7

12 April 2022 Channel 10 news broadcast an article about the fuel efficiency of GOFAR in relation to a pilot trial with 444 vehicles with Transurban, an international road and vehicle construction company. GOFAR is an Aussie innovation to plugs into all cars, automating mileage logbook tracking, monitoring car health and when used with the RAY, provides fuel efficiency eco-driving guidance as shown in this news article. For more visit https://www.gofar.co/logbook_auto/ Eco-driving trial https://www.transurban.com/ecodriving

Transurban conducted a massive eco-driving trial in partnership with GOFAR. The overall fuel efficiency improvement of 5.5%, the trial has shown that eco-driving concepts have merit and can deliver meaningful fuel consumption savings, and therefore GHG emission reduction. View the Transurban Industry Report here

An Australian startup claims its device has put more than $2,600 into a customer’s pocket for just seven minutes of administration time. Gofar makes small devices that attach to most passenger vehicles, and works like a black box on a plane. It collects data about distances travelled, efficiency, performance and health of the car, which can be viewed on a smartphone app. That data can be analysed to save on fuel and servicing, and improve safety by shaping the driver’s behaviour.

FitSmallBusiness.com, the leading digital resource for small businesses published a review for mileage tracking apps including GOFAR. – “an integrated mileage tracking and car management app and device. It lets users monitor their trip distance, odometer, and fuel costs.”

GOFAR’s OBD2 telematics device was featured for its role in helping reducing speeding amongst young drivers to keep them safer.

SBS Small Business Secrets video and article: As petrol prices soar to multi-year highs, drivers are looking for new ways to maximise fuel efficiency, and one Sydney start-up claims its patented technology can help bring costs down.

With under-25s five times more likely than older drivers to be involved in a serious accident, the government announced a trial of GOFAR’s tracking technology to monitor young drivers’ every turn, brake and acceleration to help save lives and even lower Greenslip premiums.

GOFAR’s Co-Founder Ian Davidson spoke with tech scene experts The Martec about the value of data accumulation, user privacy and how an IoT device such as GOFAR – just one of 30 billion IoT devices estimated to exist by 2020 – is perfectly placed to help everyday drivers, government, insurers, auto companies and more.

Digicall Assist have partnered with GOFAR to provide roadside assistance to GOFAR members as they scale their membership base in Australia and New Zealand. Digicall Assist provides roadside assistance services on behalf of global automotive, insurance and fleet management brands, responding to 30,000 calls per month.

Australia’s most read independent technology news source, iTWire, published this review and video interview with GOFAR Founder Danny Adams. Journalist Alex Zaharov-Reutt explains why he is “incredibly impressed at the Australians behind this amazing invention – and the story of how it came to life, and is now used globally with great popularity.”

Motoring.com.au, part of Australia’s largest automotive network, interviewed GOFAR Founder Danny Adams who says “GOFAR will be of great use to the six million Australians who make tax claims on their cars as it automatically logs all car trips for the easy preparation of tax returns.”

Ausdroid, Australia’s only news outlet dedicated to coverage of all things Android, says: The premise of the GOFAR is simply this: to help you be a more economical driver – but it’s how that is done that makes the GOFAR something worth investigating, especially for those of you who do a lot of driving.

It’s nice to know you’ve got your finger on the pulse sometimes, and now this article from GQ covering the Top 10 Coolest Things in the World proves that you backers of GOFAR are definitely the in crowd! We’re just below a spatula (a nice spatula) but we’re cooler than a nice looking drone! Forbes and Gizmodo were impressed with GoFar too.

Government Agency Australia Unlimited’s Nigel Bowen interviewed GOFAR Founder Danny Adams about being an “eco-petrolhead”, his upbringing, NASA space camp, the start-up community, the incredible Kickstarter campaign and GOFAR’s future.

Leading progressive business media brand Fast Company’s New York staff writer Ben Schiller spoke with GOFAR Co-Founder Ian Davidson about how if you use GOFAR, “You don’t get there any slower, you just use less fuel.”

Leading progressive business media brand Fast Company’s New York staff writer Ben Schiller spoke with GOFAR Co-Founder Ian Davidson about how if you use GOFAR, “You don’t get there any slower, you just use less fuel.”

When Mashable Australia, part of global media and entertainment company Mashable, took GoFar on a test drive, the experience of driving with “Ray” was quite instinctual, without being distracting.

The ABC’s Mark Pesce explains how Australia’s small businesses with a fleet of vehices can use GOFAR to lower costs that can be passed on to customers, used to defend the market against competitors, or just banked for a rainy day.

Iconic media, branding and technology company Forbes’ Ben Kepes writes about GOFAR – “a deceptively simple device that gives drivers feedback about their driving efficiency” and how it “digs deep into the energy involved with driving.”

Business Insider’s Alex Heber spoke with GOFAR Founder Danny Adams about launching a startup and how “The pressure and uncertainty will push you to breaking point again and again, and you must bounce back again and again.”

Gizmodo’s Lindsay Handmer writes about GOFAR, “an F1 inspired device that works like a fitness band for your car. Not only does it help you drive more efficiently to save fuel, it can track data such as fuel use and sync it to your phone.”

Autoevolution’s Ionut Ungureanu celebrates GOFAR’s ability to enable petrolheads to reduce fuel consumption and emissions – ‘‘It indicates your car’s sweet spot, which is an optimum throttle position that maximizes your power and minimizes your fuel consumption. Saving fuel means saving money and cutting emissions, a win-win situation…’’

After raising almost half a million dollars in angel funding, GOFAR Founder Danny Adams launched a Kickstarter crowd-funding campaign that raised US$160,000, well over the US$50,000 goal.

The Australian’s Lara Sinclair interviewed GOFAR Co-Founder Ian Davidson and Sydney Seed Fund investor Garry Visontay about testing consumer reaction, the crowd-funding campaign and angel funding.

Fairfax’s Fiona Smith interviewed GOFAR Founder Danny Adams about the ‘boot camp for start-ups… It was MasterChef meets ­Survivor’.

Fairfax’s Adam Courtenay interviewed GOFAR Co-Founders Danny Adams and Ian Davidson.

Fairfax’s Adam Courtenay interviewed GOFAR Co-Founders Danny Adams and Ian Davidson, as well as Dr Richard Tooth of the Sapere research group about how Australia has one of the worst regulatory systems in the developed world for encouraging insurance-based incentives for good driving and this type of innovation.

GOFAR’s Co-Founder Ian Davidson talks with host Glenn Goodman and co-hosts Joe and Jordan from Aussie Tech Heads how GOFAR provides real time feedback to drivers and reduce with their speeding.

GOFAR’s Co-Founder Ian Davidson discusses with co-hosts Bruce Aldrich and James Raia of The Weekly Driver about how GOFAR works and how the device can help drivers collect data about their driving habits.

Ryan Gerardi, Host of the AutoConverse Podcast and Live Weekly Broadcast, interviewed GOFAR Founder Danny Adams and talks about how an all-in-one mileage tracker, vehicle logbook and OBD2 scanner can help spend less on fuel, servicing and tax.