Press & Reviews

GOFAR is an award-winning telematics device and smartphone app that helps drivers track business mileage, maintain their car and drive safer.

  • GOFAR saves 20 hours a year on admin by automating your vehicle’s logbook
  • Instantly alerts drivers when their car has a fault
  • Provides plain English descriptions for thousands of common car faults
  • GOFAR’s Ray is proven to reduce speeding and risk driving behaviours
  • Helps drivers monitor and reduce emissions
  • We partner with insurers, toll companies, roadside assist to reduce the costs of motoring
  • See how GOFAR’s OBDII scanner technology works

Since 2016, GOFAR-connected cars have logged more than 200 million kilometres in more than 74 countries across 6 continents

Contact Information

Address: Level 2, 11 York St, Sydney, NSW 2000, Australia


Danny Adams photo

Danny Adams


Danny has had a passion for both the environment and motor vehicles from a young age – and he’s been driving from the age of 8 (on his family farm).

As a teen, he developed a strong interest in rockets, launching home designed rockets on the farm – well away from the house!  In his last year at school Danny was one of two Australians selected for NASA Space Camp in the USA and he went on to study Aerospace and Aeronautical Engineering graduating from UNSW.

After university Danny spent almost a decade working at technology company 3M.  GOFAR evolved in his spare time out of a desire to reduce carbon emissions created by cars. Drawing on three-dimensional rocket-tracking, machine learning algorithms and displays deployed in Formula 1 cars, Danny set about developing a device that would track car emissions and motivate drivers to reduce them.

After developing the prototype and securing two patents from the US Patent Office he decided to work on GOFAR full time.  He completed the gruelling Founders Institute course, the world’s largest tech entrepreneur training and startup launch program and graduated top of his program.  Using his knowledge from that Danny raised almost half a million dollars in angel funding and launched a highly successful Kickstarter crowd-funding campaign that pre-sold $220,000 of GOFAR units and GOFAR was up and running.

Connect with Danny on LinkedIn

Ian Davidson photo

Ian Davidson


Danny and Ian met whilst at Sydney’s Fishburners co-working space.  Ian is focused on business development, customer research and finance for GOFAR’s multi-award winning connected car solution.

He started his career in travel marketing at TUI, before joining Nestle as a Brand Manager.  Following an MBA from INSEAD Business School in France, he returned to travel marketing this time online in senior marketing roles at (IPO’ed for over $1bn), (bought by eDreams) and 

In 2004 he set up online market research agency FlyResearch which specialises in (very rapidly) understanding customers of acquisition targets in Europe, North America and Asia.  He’s used this research knowledge extensively at GOFAR.  Ian completed his BA Hons in Geography at the University of Oxford. 

Connect with Ian on LinkedIn


GOFAR wins our 9th award – for road safety

In January (2021), Danny received the prestigious road safety Technology Award from the Australian Road Safety Federation.  The award was presented by the Deputy Prime Minister, Michael McCormack, who has always taken a close interest in road safety.

Whilst we’re best known for helping drivers track their business miles, it’s nice to know we’re also able to help everyone drive safer so we all get home in one piece.

GOFAR receives ARSF Road Safety Technology Award 2021
GOFAR receives ARSF Road Safety Technology Award 2021 from Deputy Prime Minister, Michael McCormack


GOFAR has won a prestigious Good Design Award®.

The expert panel at Good Design recognised the innovation and inspiration that went into creating a beautiful and simple solution to complex challenge of improving driver efficiency in cars.

Gofar ray early sketches

Other winners were Google for their new OnHub wifi device and Oculus Rift, the virtual reality company. The overall 2016 award went to another Australian innovator –FlowHive, who have revolutionised the world of bee keeping! Microsoft’s Hololens took out the Consumer Electronics Product Design category.

You can see more about GOFAR’s design journey here and read our Good Design entry here. Kudos to GOFAR’s industrial designers, Braden Wilson and Ted Esdaile-Watts at cocreators.

Gofar ray sketches

But, GOFAR is much more than clever design. It is also a powerful tool that can help you reduce costs of your driving. Find your car’s sweet spot with GOFAR.


Saving Lives and Delivering Safer Roads

In an innovative 3.5 million kilometre pilot program by SIRA and the NSW Government (plus 1,000 young drivers), GOFAR’s unique real-time feedback cut high range speeding by 40%.

In Australia, hospitalisations from road accidents have been rising from 33,524 (2008) to 37,082 (2015) and speed is a major factor. GOFAR cuts speed safely and simply. If everyone in Australia drove like the young drivers with GOFAR it could save over 100 lives a year.

If you’re keen to innovate like the NSW Government and would like to know about our Safer Roads Programme please reach out to for more information.

Read the full, peer-reviewed report on the 2 million km trial.

Topics: road safety, telematics, speed, iot, young drivers, road accidents


Forbes official logo coloured

July 14, 2023 | Forbes

GOFAR on Forbes - What Can Leaders Learn From Sustainability Entrepreneurs?

14 July 2023 Forbes interviewed us on lessons for leaders in the context of sustainability.  Our main take out is that saving the world works better when you also help your customers save time and money (especially time). To read the article visit

10 news

April 12, 2022 | Ten News

GOFAR on Channel 10 News - Saving Drivers Money while Saving the Environment

12 April 2022 Channel 10 news broadcast an article about the fuel efficiency of GOFAR in relation to a pilot trial with 444 vehicles with Transurban, an international road and vehicle construction company. GOFAR is an Aussie innovation to plugs into all cars, automating mileage logbook tracking, monitoring car health and when used with the RAY, provides fuel efficiency eco-driving guidance as shown in this news article. For more visit Eco-driving trial

February 20, 2022 | Transurban

2022 Transurban Eco-driving Trial

Transurban conducted a massive eco-driving trial in partnership with GOFAR. The overall fuel efficiency improvement of 5.5%, the trial has shown that eco-driving concepts have merit and can deliver meaningful fuel consumption savings, and therefore GHG emission reduction. View the Transurban Industry Report here

July 31, 2020 | Yahoo Finance

GoFar on Yahoo Finance - How to earn $2,600 for 7 minutes of work

An Australian startup claims its device has put more than $2,600 into a customer’s pocket for just seven minutes of administration time. Gofar makes small devices that attach to most passenger vehicles, and works like a black box on a plane. It collects data about distances travelled, efficiency, performance and health of the car, which can be viewed on a smartphone app. That data can be analysed to save on fuel and servicing, and improve safety by shaping the driver’s behaviour.

Fitsmall official logo

March 29, 2019 | Jill Ilao

2019 GOFAR Reviews and Pricing, the leading digital resource for small businesses published a review for mileage tracking apps including GOFAR. – “an integrated mileage tracking and car management app and device. It lets users monitor their trip distance, odometer, and fuel costs.”

9 News official logo

December 1, 2018 | Elizabeth Bryan

Channel 9 on safer driving for young drivers with GOFAR

GOFAR’s OBD2 telematics device was featured for its role in helping reducing speeding amongst young drivers to keep them safer.

SBS official logo

October 15, 2018 | Sarah Dowling

Start-up GOFAR says its patented hardware can reduce your fuel bill

SBS Small Business Secrets video and article: As petrol prices soar to multi-year highs, drivers are looking for new ways to maximise fuel efficiency, and one Sydney start-up claims its patented technology can help bring costs down.

7 News official logo

August 22, 2018 |

GOFAR lands major Australian Government contract

With under-25s five times more likely than older drivers to be involved in a serious accident, the government announced a trial of GOFAR’s tracking technology to monitor young drivers’ every turn, brake and acceleration to help save lives and even lower Greenslip premiums.

The Marctec official logo

July 30, 2018 | The Martec

How These Top Companies Are Preparing for IoT

GOFAR’s Co-Founder Ian Davidson spoke with tech scene experts The Martec about the value of data accumulation, user privacy and how an IoT device such as GOFAR – just one of 30 billion IoT devices estimated to exist by 2020 – is perfectly placed to help everyday drivers, government, insurers, auto companies and more.

Digicall Assist official logo

February 11, 2018 | Digicall Assist

GOFAR and Digicall Assist partner to provide Australia's smartest roadside assistance programme

Digicall Assist have partnered with GOFAR to provide roadside assistance to GOFAR members as they scale their membership base in Australia and New Zealand. Digicall Assist provides roadside assistance services on behalf of global automotive, insurance and fleet management brands, responding to 30,000 calls per month.

It Wire official logo

August 27, 2017 | Alex Zaharov-Reutt

GOFAR makes your car smart, makes you a better driver

Australia’s most read independent technology news source, iTWire, published this review and video interview with GOFAR Founder Danny Adams. Journalist Alex Zaharov-Reutt explains why he is “incredibly impressed at the Australians behind this amazing invention – and the story of how it came to life, and is now used globally with great popularity.”

Motoring official logo

August 19, 2017 | News Desk

Aussie invention can save drivers big bucks, part of Australia’s largest automotive network, interviewed GOFAR Founder Danny Adams who says “GOFAR will be of great use to the six million Australians who make tax claims on their cars as it automatically logs all car trips for the easy preparation of tax returns.”

Ausdroid official logo

December 26, 2016 | Phil Tann

GoFar connected car diagnostics — Australian Review

Ausdroid, Australia’s only news outlet dedicated to coverage of all things Android, says: The premise of the GOFAR is simply this: to help you be a more economical driver – but it’s how that is done that makes the GOFAR something worth investigating, especially for those of you who do a lot of driving.

October 11, 2016 | GQ, Forbes, Gizmodo

10 Coolest things in the world this week

It’s nice to know you’ve got your finger on the pulse sometimes, and now this article from GQ covering the Top 10 Coolest Things in the World proves that you backers of GOFAR are definitely the in crowd! We’re just below a spatula (a nice spatula) but we’re cooler than a nice looking drone! Forbes and Gizmodo were impressed with GoFar too.

October 11, 2016 | TVBS Taiwan

Check us out at TVBS Taiwan.

Australia Unlimited official logo

January 28, 2016 | Nigel Bowen

GoFar – Helping you drive smarter

Government Agency Australia Unlimited’s Nigel Bowen interviewed GOFAR Founder Danny Adams about being an “eco-petrolhead”, his upbringing, NASA space camp, the start-up community, the incredible Kickstarter campaign and GOFAR’s future.

Fast Company official logo

June 1, 2015 | Ben Schiller

Turn Your Driving Into A Game Of Efficiency With This Dashboard Device

Leading progressive business media brand Fast Company’s New York staff writer Ben Schiller spoke with GOFAR Co-Founder Ian Davidson about how if you use GOFAR, “You don’t get there any slower, you just use less fuel.”

Fast Company official logo

June 1, 2015 | Ben Schiller

Turn Your Driving Into A Game Of Efficiency With This Dashboard Device

Leading progressive business media brand Fast Company’s New York staff writer Ben Schiller spoke with GOFAR Co-Founder Ian Davidson about how if you use GOFAR, “You don’t get there any slower, you just use less fuel.”

Mashable official logo

May 27, 2015 | Ariel Bogle

GoFar is the personal trainer your car needs

When Mashable Australia, part of global media and entertainment company Mashable, took GoFar on a test drive, the experience of driving with “Ray” was quite instinctual, without being distracting.

ABC official logo

May 26, 2015 | Mark Pesce

Let's use the tax write-off to right some wrongs

The ABC’s Mark Pesce explains how Australia’s small businesses with a fleet of vehices can use GOFAR to lower costs that can be passed on to customers, used to defend the market against competitors, or just banked for a rainy day.

Forbes official logo coloured

May 21, 2015 | Ben Kepes

A Poor Man's Tesla? GoFar Smartens Regular Cars

Iconic media, branding and technology company Forbes’ Ben Kepes writes about GOFAR – “a deceptively simple device that gives drivers feedback about their driving efficiency” and how it “digs deep into the energy involved with driving.”

Business Insider Australia official logo

May 8, 2015 | Alex Heber

This engineer who beat his Kickstarter goal in three days wants to make your car the smartest on the street

Business Insider’s Alex Heber spoke with GOFAR Founder Danny Adams about launching a startup and how “The pressure and uncertainty will push you to breaking point again and again, and you must bounce back again and again.”

Gizmodo official logo

May 7, 2015 | Lindsay Handmer

Hands On: Save 20% Off Your Fuel Bill With An Invention From An Aussie Startup

Gizmodo’s Lindsay Handmer writes about GOFAR, “an F1 inspired device that works like a fitness band for your car. Not only does it help you drive more efficiently to save fuel, it can track data such as fuel use and sync it to your phone.”

AutoEvolution features GOFAR

May 6, 2015 | Ionut Ungureanu

GoFar Will Find Your Car’s Sweet Spot and Help You Save 20% on Fuel

Autoevolution’s Ionut Ungureanu celebrates GOFAR’s ability to enable petrolheads to reduce fuel consumption and emissions – ‘‘It indicates your car’s sweet spot, which is an optimum throttle position that maximizes your power and minimizes your fuel consumption. Saving fuel means saving money and cutting emissions, a win-win situation…’’

kick starter official logo

May 4, 2015 |

Get the smartest car on the street

After raising almost half a million dollars in angel funding, GOFAR Founder Danny Adams launched a Kickstarter crowd-funding campaign that raised US$160,000, well over the US$50,000 goal.

The Australian official logo

April 28, 2015 | Lara Sinclair

GoFar app offers fuel savings but don’t mention environment

The Australian’s Lara Sinclair interviewed GOFAR Co-Founder Ian Davidson and Sydney Seed Fund investor Garry Visontay about testing consumer reaction, the crowd-funding campaign and angel funding.

Financial Review official logo

January 2, 2015 | Fiona Smith

What Danny Adams got from his self-imposed trial by fire

Fairfax’s Fiona Smith interviewed GOFAR Founder Danny Adams about the ‘boot camp for start-ups… It was MasterChef meets ­Survivor’.

Financial Review official logo

August 27, 2014 | Adam Courtenay

Meet GoFar, the start-up quantifying your driving behaviour

Fairfax’s Adam Courtenay interviewed GOFAR Co-Founders Danny Adams and Ian Davidson.

The Sydney Morning Herald official logo

August 25, 2014 | Adam Courtenay

How well do you really drive?

Fairfax’s Adam Courtenay interviewed GOFAR Co-Founders Danny Adams and Ian Davidson, as well as Dr Richard Tooth of the Sapere research group about how Australia has one of the worst regulatory systems in the developed world for encouraging insurance-based incentives for good driving and this type of innovation.


tech head logo

February 8, 2019 | Ian Davidson

GOFAR – Episode 619 – Aussie Tech Heads Shownotes

GOFAR’s Co-Founder Ian Davidson talks with host Glenn Goodman and co-hosts Joe and Jordan from Aussie Tech Heads how GOFAR provides real time feedback to drivers and reduce with their speeding.

weekly driver official logo

January 10, 2019 | Ian Davidson

GOFAR driving data, holiday driving hazards

GOFAR’s Co-Founder Ian Davidson discusses with co-hosts Bruce Aldrich and James Raia of The Weekly Driver about how GOFAR works and how the device can help drivers collect data about their driving habits.

Auto Converse official logo

November 4, 2018 | Ryan Gerardi

GOFAR – Mileage Tracker, Vehicle Log Book, OBD2 Scanner

Ryan Gerardi, Host of the AutoConverse Podcast and Live Weekly Broadcast, interviewed GOFAR Founder Danny Adams and talks about how an all-in-one mileage tracker, vehicle logbook and OBD2 scanner can help spend less on fuel, servicing and tax.


You are welcome to use the GOFAR logo in your website and content. Please let us know if you have any questions or require a different format.


GOFAR Ray changing leds

GOFAR Ray changing colours
Click to magnify
GOFAR Ray with blue light
Click to magnify
GOFAR app on smartphone
Click to magnify
GOFAR ray mounted on the dashboard
Click to magnify
GOFAR ray and adapter with a smartphone
Click to magnify
GOFAR ray mounted on the dashboard
Click to magnify
person's hand holding GOFAR Ray
GOFAR Ray red led
Click to magnify
GOFAR Ray mounted on the car's dashboard
Click to magnify
Mileage tracker and records
Click to magnify
GOFAR Ray mounted on the car's dashboard
Click to magnify
GOFAR Ray blue and red light
Click to magnify
GOFAR Ray and adapter
Click to magnify
GOFAR ray mounted on the dashboard
Click to magnify
GOFAR mileage app on smartphone screen
Click to magnify
Check Car Buy Now